That's not the way to handle it...you don't let a smear campaign win just because it is effective...you continually expose it...wherever it shows up. There is also no other candidate that has a syndrome named after them either...a good thing as I see it....
Ever hear of ("BDS") "Bush Derangement Syndrome"?
The antibody against it works ok for the first few years because all of the AM Talk radio hosts go on the defensive.
Bad side effects though... a few years in the candidate forgets how to carry his own water and loses touch with reality up to the point where Rush Limbaugh begins to swear on national radio that he's "through carrying the water for republicans".