I think most of these NGOs and PACs are just a means of employment for marketing firms and consultants. By way of comparison. Here are results for SarahPac for 2010 election cycle. Granted, there will likely be more contributions to candidates this quarter.
Total Receipts $3,398,413
Total Spent $2,358,553
Begin Cash on Hand $0
End Cash on Hand $1,039,961
Debts $0
Contributions to candidates $134,500