[FloridianBushFan]

I am normally a big fan of Walmart. But not happy with this. In most grocery chains the generic or store brand is cheaper then name brands. This is not true with Walmart. I have found on most grocery items Walmart’s Great Value items are about the same price or more expensive then name brand items.

[TChris]

If customers don't like the change, expect Wal-Mart's market share for groceries to drop.

Other grocers could capitalize on the story, if they're smart.

The customer is king.