This is about the worst market positioning error that I've seen on the part of a well-known multi-national company in a very long time. No matter what you may think about Michael Vick personally, he'll be radioactive until the day he dies to millions of consumers. There will forever be something of a "scarlet letter" stamped on this guy. I think it's suicidal for Nike to associate their name with his. The network football announcers already have their marching orders. They were praising MV last weekend.
If he has a good game, this will all be history. I hope I am wrong.
The network football announcers already have their marching orders. They were praising MV last weekend. If he has a good game, this will all be history. I hope I am wrong. None of that affects Nike's horrible marketing error. That's the only point I'm making. They've joined their brand and their public image with someone who a great many Americans despise.
It really doesn't matter if the honchos at Nike are ok with Michael Vick, or not. They're doing in their brand, and jeopardizing their sales with this move.