As Mark Twain said, the rules of novel-writing require (inter alia) "that the author shall make the reader feel a deep interest in the personages of his tale and in their fate; and that he shall make the reader love the good people in the tale and hate the bad ones. But the reader of the ["Atlas"] tale dislikes the good people in it, is indifferent to the others, and wishes they would all get drowned together."
“though you exaggerate substantially when you say ‘one of the most successful works in modern publishing”
Might I suggest you check that statement?