Skip to comments.Don't laugh - you'll be next
Posted on 02/16/2009 10:26:08 AM PST by COUNTrecount
It lacks the rock chick cool of a Balmain blazer and the sexiness of Charlotte Olympia heels, but this $14.99 blanket with armholes could be the surprise fashion hit of the recession. The Snuggie looks like a combination of a fleece hospital gown (it's backless!) and Jedi robe, but since its debut in October more than 4m have been sold.
Sales surged after the first airings of a two-minute infomercial featuring a woman driven to despair by the difficulties of wearing a blanket. She couldn't answer the phone, play backgammon or eat popcorn without exposing her arms to cold air.
Tribute videos, mocking and exultant, promptly appeared on YouTube. Ellen DeGeneres donned a Snuggie on her chatshow and Jay Leno talked about it too. The ads found an audience among millions of Americans spending more time at home and wanting to save money on their heating bills. No wonder - motivation to do anything but loaf dissipates the second I shrug into a Snuggie. It's like wearing a hug. The length makes walking any further than the fridge unimaginable, and if that's not enough to keep you indoors, the quizzical looks from fellow shoppers certainly are. "It does look a bit ridiculous," one passerby offers.
(Excerpt) Read more at guardian.co.uk ...
It's backless.Put THIS on the back and it represents how some of us feel right now.
all I can say is “SHAM WOW”!
Oh, for the love of all that’s Holy — put your robe on backwards, and you can still walk without tripping. How dumb are people.
Lol! I bet the success of this is a surprise to the sellers.
It is good something is selling well today.
Precisely what my wife told the grandkids.
Why is this better than a bathrobe, when inside, or a long coat, when outside? The utility of a draft up the back escapes me entirely.
The only person that I know of that purchased a snuggie just so happens to be an Obama supporter. Which led to my very-un-scientific theory...
The company that fills the orders for this item is a client of mine. I met with them last week & asked how many they shipped last month......over 500,000 in one month. Amazing.
This ‘snuggy’ stuff has been a running joke between my wife and I for at least three months now.
...and people wonder why they get in over their heads in debt. Go figure.
How do you cop a feel when your date is wearing one?
That was actually on last night, I saw it for the first time. Horrifying look to our future.
It’s designed for sitting. I just use a blanket, but sitting on a bulky robe isn’t all that comfortable. :p
The REAR is exposed.
NO worse or better than the pet rock, capitalism is alive an well :)