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Don't Shoot the Messenger: Bad News for Martini Drinkers
The Wall Street Journal ^ | January 9, 2009 | Eric Felten

Posted on 01/10/2009 2:17:28 PM PST by 1rudeboy

Martini drinkers are conservatives. Not necessarily politically, but in temperament: They abjure fad and fashion in drink, hewing to the Platonic form of the cocktail. They would stand athwart history yelling Stop -- if yelling weren't inconsistent with the proper comportment of a Martini drinker. They dislike change. It is with some trepidation, then, that I bring what is almost certain to be received as appalling news: Noilly Prat, the dry vermouth considered by many devotees to be the only choice for a well-made Martini, is changing its U.S. formula.

"Noilly Prat is a necessary component of a dry martini," wrote the novelist and Martini connoisseur W. Somerset Maugham in 1958. He gave the French vermouth such a formidable endorsement that the company would, for years, devote full-page magazine advertisements to quoting his claim that, without Noilly Prat, "you can make a side car, a gimlet, a white lady, or a gin and bitters, but you cannot make a dry martini."

Maugham's digression into the essentiality of Noilly Prat comes from an essay in which Maugham is exploring a Hindu-inspired notion of man's fallen nature. "Man is born to sin," he writes, and "he would not be a man if he were devoid of evil." To flesh out his point, Maugham argues that "Evil is a necessary component of him just as (if I may be permitted a flippant comparison) Noilly Prat is a necessary component of a dry martini. . . ." The comparison may be flippant, but it does have a certain resonance. Just as evil is necessary to man, vermouth has come to be seen as a necessary evil in Martinis.

The question is, just how evil is the new Noilly Prat?

(Excerpt) Read more at online.wsj.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
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Thread note: a martini is made with gin. A martini made with vodka is called a vodka martini.

Vodka martini drinkers find an interior decorating thread, or something else to do with your time.

1 posted on 01/10/2009 2:17:28 PM PST by 1rudeboy
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To: 1rudeboy

Noilly Prat is funny when an oriental girl tries to say it.


2 posted on 01/10/2009 2:20:57 PM PST by humblegunner (Where my PIE at, fool?)
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To: 1rudeboy
Martini? Like James Bond says, "shaken but not stirred. And on the rocks, please."

"Show me just what Mohammed brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached." - Manuel II Palelologus

3 posted on 01/10/2009 2:25:51 PM PST by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives In My Heart Forever)
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To: 1rudeboy
Vodka martini drinkers find an interior decorating thread, or something else to do with your time.


4 posted on 01/10/2009 2:28:43 PM PST by Tribune7 (Obama wants to put the same crowd that ran Fannie Mae in charge of health care)
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To: 1rudeboy

It’s worse than that. Brats who wanted a classic-sounding drink, but decided they didn’t like gin, started ordering vodka martinis until now if you order a martini at a bar you’re likely to get vodka by default.

Still worse, the same kids tend not to like vermouth either, hence ordering “dry” and “extra dry” martinis (more and more liquor; barely a splash of vermouth). So you have a group of people who like neither gin nor vermouth ordering basically a shot of vodka and calling it a martini.

I’m not a big fan of gin, but instead of turning a real drink into a tasteless shot, I just drink stuff I prefer. Like whiskey sours.


5 posted on 01/10/2009 2:31:59 PM PST by BobbyT
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To: Tribune7

And look what has happened to the Bond brand since. The new Bond drinks Smirnoff, for cripe’s sake.


6 posted on 01/10/2009 2:34:03 PM PST by 1rudeboy
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To: 1rudeboy

>>Vodka martini drinkers find an interior decorating thread

Agree completely.

I’m more of a Bourbon and Irish whiskey fan myself, but do enjoy a good martini with just a hint of vermouth


7 posted on 01/10/2009 2:34:05 PM PST by Betis70
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To: 1rudeboy

There is no such thing as a martini made with anything other than gin.

Period.

http://www.americanheritage.com/articles/magazine/ah/1997/4/1997_4_32.shtml
“THERE IS SOMETHING ABOUT A MARTINI”


8 posted on 01/10/2009 2:35:46 PM PST by abb ("What ISN'T in the news is often more important than what IS." Ed Biersmith, 1942 -)
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To: 1rudeboy

All landed gentry know that the G&T is the true drink of class and distinction...polo anyone?


9 posted on 01/10/2009 2:36:59 PM PST by Sudetenland (Those diplomats serve best, who serve as cannon fodder to protect our troops!)
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To: 1rudeboy

If you look a a drink menu at any high class restaurant you’ll find that martinis no longer contain gin or vermouth. They’re all vodka and some fancy ingredients.

My sister drinks a so-called martini that contains a specific brand of vodka, sage leaves and some other very expensive ingredients.


10 posted on 01/10/2009 2:37:47 PM PST by Jean S
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To: goldstategop

Then there was the “Combat Martini” that was a tradition with the pilots of my unit in Vietnam....where they type of vermouth really didn’t enter into the equasion. Four of the newest pilots in the unit were lined up in a row...the first had ice, the second had olives, the third had a quart of Beefeaters Gin and the fourth had a bottle of Vermouth. Then the rest of us...lined up, like taking communion, a chunk of ice would be placed in our mouth, then you moved to the second and an olive and then on to the third and a good chug of Beefeaters and then finally the vermouth was passed under one’s nose whereupon you went to the back of the line and patiently waited your turn for a repeat performance. BTW...if memory serves me correctly (it seldom does anymore)the Beefeaters was about a dollar a quart. Ahh fond memories..


11 posted on 01/10/2009 2:38:52 PM PST by RVN Airplane Driver ("To be born into freedom is an accident; to die in freedom is an obligation..)
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To: 1rudeboy

I’ll take a gin gimlet anyday, Thanks.

Love Tom Collins

Beefeater, Tanqueray worked fine for me.


12 posted on 01/10/2009 2:40:22 PM PST by NormsRevenge (Semper Fi ... Godspeed.)
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To: 1rudeboy
I have always thought a dry martini is one, where you open the vermouth in another room and wave it around.

At the Martini Bar.


13 posted on 01/10/2009 2:45:47 PM PST by razorback-bert (Save the planet...it is the only known one with beer!)
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To: Betis70

I find that a picture of a bottle of vermouth next to the bottle of gin provides the proper ‘hint of vermouth’.


14 posted on 01/10/2009 2:47:05 PM PST by DugwayDuke
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To: 1rudeboy
Vodka martini drinkers find an interior decorating thread, or something else to do with your time

I've only had 6 vodka martinis in my life. I know because I drank them all the same night. It was impressive.

15 posted on 01/10/2009 2:47:13 PM PST by Glenn (Free Venezuela!)
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To: Betis70

How about a Manhattan? Bourbon, sweet vermouth, and bitters w/ a cherry. I’m a pale ale or stout drinker predominantly, but like those. Or a Dry Mahnattan? Bourbon, dry vermouth, and bitters, w/ an olive. Can’t remember if I like those or not. It’s been a while since I’ve had anything but a beer and a shot. If I ordered a cocktail at my watering hole, I think the music stop and everyone would stare at me.


16 posted on 01/10/2009 2:52:53 PM PST by OA5599
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To: razorback-bert; DugwayDuke

You are martini drinkers of the Winston Churhill mold: according to WC, a glance at the vermouth bottle across the room was all that was necessary.


17 posted on 01/10/2009 2:52:53 PM PST by T-Bird45 (It feels like the seventies, and it shouldn't.)
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To: Glenn

You remember that? You might not have if they had been proper Bombay Safire martinis as the Queen Mother prefers. Is she still alive?


18 posted on 01/10/2009 2:57:25 PM PST by clinkclink (They're heeere.)
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To: RVN Airplane Driver
...and then finally the vermouth was passed under one’s nose...

As a young signal officer, I attended a function at the battalion commander's home wherein I was deputized to mix the drinks, something at which I had little experience.

One aviator captain asked for a dry martini, for which I mixed what I thought was the appropriate amount of vermouth with the gin. After a taste, the captain corrected me, informing me that the proper procedure was to whisper the word "vermouth" as I was passing the bottle by a glassful of gin.

19 posted on 01/10/2009 3:04:49 PM PST by Publius
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To: 1rudeboy
For the record, "vodka martinis" are dressed up lighter fluid. Yuck.

I thoroughly agree that decent martinis cannot be found outside of the US. Other cultures just don't savor them. When in Galway, just stick to Jameson. I learned that the hard way. Elsewhere in Europe - wine.

I've taken to ordering mine "dry Bombay martini with olives straight" and invariably it will come with ice, I'll be asked gin or vodka (didn't I sat that?), and the vermouth will overpower the gin. Argh. Granted, I like martinis the way I make them, just coating the ice and the sides of the shaker with vermouth rather than an actual ounce, but knowledge of the martini is severly lacking.

20 posted on 01/10/2009 3:05:07 PM PST by Desdemona (Tolerance of grave evil is NOT a Christian virtue (I choose virtue. Values change too often).)
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