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Good. An ad is quickly put out and can be modified if necessary but the main point is made. As I said yesterday, a thirty second ad opening with Palin's pitbull convention joke, cut to Obama clip with both pig and stink fish quote, fade to: "Change we can believe in?"

Now the Obama camp will be stupid enough to complain and extend their stupidity. When I saw the ad and the Katie Couric clip came up my first question was: Did Couric say this yesterday or is this an old clip where Couric was commenting on how the Obama campaign had treated Hillary in a sexist way. If the case is the latter (since I'm not 100% sure when this first broke yesterday and certainly had not seen any MSM coverage before Couric's newscast) then Obama will complain that the Couric quote is taken out of context and is from some other newscast. McCain & Co. will clarify by showing the Couric clip and explaining that it was indeed from an earlier newcast - from a story about Hillary complaining of Obama sexism.

Bottomline: good response, covers the ground needed, possibly left a little grenade for Obama (and a reminder for the PUMA's) to step on with the Couric clip.