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Olympic Couture (Marxist fashion critque, unintentionally funny)
Newsweek ^ | Aug 20, 2008 | Sameer Reddy

Posted on 08/21/2008 12:48:42 PM PDT by Mount Athos

It turns out the opening and closing ceremonies in Beijing's majestic "Bird's Nest" stadium are the world's biggest fashion shows. [...]

Lauren has built an empire by becoming the unofficial outfitter of the American Dream, marketing an idealized image of America's former ruling class to the nation at large. However, the WASP aesthetic he sells—think of characters from "The Great Gatsby," clothed in tennis whites and delicate tea dresses—has come to represent a classist and racist set of ideals, hardly representative of the current multicultural social fabric of the United States. A strange choice then, to redefine the U.S. team's visual identity in this way, even as it marches further away from the 20th century, when WASP power reached its peak. But if one stops to consider America's shaky status as the world's preeminent superpower, Lauren's nostalgic, retro creations begin to make more sense. [...]

The issue is that the Polo brand is built upon an aesthetic intended to communicate to the world, the wearer's successful assimilation into the traditional institutions of upwardly-mobile American culture—the elitist world of typically WASP-only country clubs, prep schools and cotillions. (Never mind that Ralph Lauren, née Lifshitz, was born in the Bronx to Jewish immigrants who most certainly would not have been allowed into the country clubs that many of his designs seem destined for.)[...]

Interestingly, the Canadian uniforms were also some of the most high-tech and culturally inclusive[...] The Canadian public, however, had little affection for them. One puzzled local TV newscast couldn't decide whether they more resembled a "Halloween costume" or " '70s leisure suit."

(Excerpt) Read more at newsweek.com ...


TOPICS: Culture/Society; News/Current Events
KEYWORDS: olympics
Hilarious over-the-top marxist perspective in Newsweek.
1 posted on 08/21/2008 12:48:42 PM PDT by Mount Athos
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To: Mount Athos

Good reminder of why I avoid Newsweek.

2 posted on 08/21/2008 12:55:24 PM PDT by Entrepreneur (The environmental movement is filled with watermelons - green on the outside, red on the inside)
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To: Mount Athos

Not to mention the spot-on first comment.


3 posted on 08/21/2008 1:02:33 PM PDT by kallisti ("must be able to learn from non-interactive sources")
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To: Entrepreneur

As I was reading, I just assumed this was the Onion, until I saw the source.

Pretty funny, in a “Plan 9 from outer space” sort of way.


4 posted on 08/21/2008 1:22:03 PM PDT by RobRoy (This is comical)
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To: Mount Athos

Also discussed here:

Newsweek: Preppy Look is Racist, Classist
http://www.freerepublic.com/focus/f-news/2065105/posts
(newsbusters.org Posted on Wednesday, August 20, 2008)


5 posted on 08/21/2008 1:28:24 PM PDT by weegee (The higher taxes that Obama demands of Americans are 'Above my Pay Grade'.)
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To: Mount Athos

The author looks like quite the fashion plate himself!

I couldn’t help but chuckle when I look for the back button and saw “perv page”. I thought, how fitting!

I looked again and it said “prev page”. I guess the author’s picture had preconditioned my first response!


6 posted on 08/21/2008 1:34:14 PM PDT by F-117A (Ne nuntium necare)
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To: Mount Athos

Maoist twink.


7 posted on 08/21/2008 1:39:37 PM PDT by aruanan
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To: Mount Athos
Perhaps Sameer Reddy would care to comment on the Caste System from which he seems to have benefited.
8 posted on 08/21/2008 1:46:43 PM PDT by JimSEA (just another liberal-bashing fearmonger)
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