I never heard of Thunderbird needing these kinds of appellations, and it probably outsells all those fancy wines 2:1 combined!
Only slightly /sarc
You’ll never believe who created Thunderbird...
“..With the end of Prohibition, the Gallo brothers set out to dominate what was then a relatively small and down-market American wine industry. Ernest wanted the company to be the “Campbell Soup company of the wine industry” and effectively marketed cheap, fortified (20% alcohol content) wines like White Port and Thunderbird in inner city markets. A radio jingle for perhaps the Gallos’ most notorious product went like this: “What’s the word? /Thunderbird/ How’s it sold?/ Good and cold/What’s the jive?/ Bird’s alive/ What’s the price?/ Thirty twice.” According to author Ellen Hawkes, who wrote an unauthorized history of the Gallo family called Blood and Wine, Ernest later delighted in telling the story of driving through a tough, inner city neighborhood. Seeing a man on the sidewalk, Gallo rolled down his window and called out, “What’s the word?” The immediate answer was, “Thunderbird.”
As the company grew, eventually becoming the largest winemaker in the country and then the world, it struggled to shed its low-rent image. A New Yorker cartoon about winedrinkers captured the dilemma. The caption reads, “Surprisingly good, isn’t it? It’s Gallo. Mort and I simply got tired of being snobs.” The drawing warmed the heart of Ernest Gallo and now hangs in his Modesto, California office...”