Cartoon Network boss quits over bomb scare

CNN ^ | 02/09/2007

[devane617]

The head of Cartoon Network resigned Friday after the network's guerilla marketing scheme for one of its shows went bad last week and led to a bomb scare in Boston - a fiasco that cost its parent company $2 million. In a letter to employees, Jim Samples, the general manager and executive vice president of the network, wrote: "I deeply regret the negative publicity and expense caused to our company as a result of this campaign. As general manager of Cartoon Network, I feel compelled to step down, effective immediately, in recognition of the gravity of the situation that occurred under my watch."

[devane617]

I am sure this guy did not directly create this campaign. Wonder is, in this case, stuff rolls down hill?

[Pontiac]

Anybody seen any of those signs on Ebay yet?

[theDentist]

In the meantime, the 2 dolts in Boston are still collecting checks and laughing at the mess they caused.

[LYSandra]

What happened with the 2 freaks with the hair? Did they get fired or are charges still pending? They should be charged with being totally obnoxious, arrogant and stupid. Oh then they should be fired!

[the_devils_advocate_666]

I hate Boston, and I really don't like to use that word.

[DallasJ7]

This is dumb. Time Warner and Cartoon Network should have called out Boston (especially that boob of a mayor) for being ridiculous and subsequently told them where to shove it.

[devane617]

That is my question also. I know a fish rots from the head down, but no mention of the people that developed the campaign, or the implementers.

[Pontiac]

I am sure this guy did not directly create this campaign.

I am sure that he had to sign off on it?

Anything that unorthodox would have to go to a president of the network for approval.

I would be surprised if it had to be approved by the parent company.

[capt. norm]

They had to make a show of him losing his job to get them off the hook.

Never underestimate a large business in CYA mode.

Human sacrifices still take place, but on a modernized level as this person has been degraded on the job market and it will cost him a piece of his life.

[hophead]

This guy may or may not have been directly responsible for those two yoyo's, but I give him credit for taking the blame as the top man. We need more people like that in our government. If we had those type, half would be gone.

[TheKidster]

[July 4th]

From an advertising perspective, the campaign was brilliant. Too bad the guy felt the need to step down.

[Semi Civil Servant]

[raccoonradio]

No charges as of yet for Peter "Borat" Berdovsky and
Sean Stevens...I think one guy got hit by a car and
the ambulance was severely delayed due to the stunt/
furor.

[50sDad]

Now, when is the head of the Snickers company going to clear out his desk?

[Old Professer]

Seems like nobody ever admits to getting fired anymore except celebrities.

[politicalwit]

I would agree with you.

[NYCVirago]

This guy may or may not have been directly responsible for those two yoyo's, but I give him credit for taking the blame as the top man. We need more people like that in our government. If we had those type, half would be gone.

I doubt he's going voluntarily. I'm sure it's one of those "quit or be fired" types of situations.

[pabianice]

Seems only appropriate that he'd be hit with a giant mallet... nyuk, nyuk, nyuk...

[Continental Soldier]

Hey! The buck has to stop somewhere. A big shot losing his job over an arrogant, presumptuous and insulting advertising campaign that inconvenienced thousands of ordinary people seems right to me. Actually, I would feel better if he were going to jail, too.