Anyone who believes this on its face is out of touch with the reality of business.
This is an extortion payment to get the lawyers and MSM off their backs by "appearance" of concern for the lunatinc fringe non-science, and take the economic way out. If it's cost-effective to pay them off, then it's decided in the best interest of the business.
This is no different than settlements before trial of various businesses or deep pockets' groups when the ACLU or some class-action ambulance-chaser comes with a "discrimination", "church and State", "sexual harassment", "improperly informed users" complaint, etc.
Bingo.
Notice most of those firms are pretty much in constant litigation and under constant attack from enviros. They are feeding the crocodile, hoping it will eat them last.
Exactly...they've been mau-maued into submission.