For more than two decades the Muslim Brotherhood has sent young students from Egypt, Sudan and the Holy Land to the United States to study communications and the mind of the West. (A major conference of Muslims involved in this effort was held at Georgetown U. in 1988.) As you know, the Islamists are now excellent propagandists. That the OIC would call for investments in Western media is just the next step.
Yup look how easily it worked just recently from the Hezbullies in Lebanon.