Posted on 10/08/2017 6:52:27 PM PDT by 2ndDivisionVet
Brad Parscale told 60 Minutes that Facebook employees worked right alongside the Trump 2016 campaign workers to help President Donald Trump win the presidency. Parscale is Trump’s digital director – and as seen in the below 60 Minutes video, Brad called Facebook the “500-pound gorilla,” taking up 80 percent of the digital budget. Meanwhile, people on Facebook and Twitter are calling it troubling that Parscale spoke of micro-targeted Facebook ads that helped Trump win the presidency. Especially troubling to folks unfamiliar with social media strategizing is the notion that Facebook employees were “embedded” in the Trump 2016 campaign, according to Parscale, and those Facebook workers worked alongside Trump campaign workers on a near-daily basis to teach the Trump 2016 campaign folks how to target Facebook ads effectively.
According to the Guardian, the Trump 2016 campaign spent the bulk of their budget earmarked for online advertising toward Facebook ads. Parscale noted that the Trump campaign didn’t just create a few ads and throw them up on Facebook like spaghetti on a wall to see what would stick with Facebook users. Instead, Brad revealed that the campaign tested more than 50,000 types of Facebook ads on a daily basis in order to gain the type of micro-targeted voters that they desired.
Brad told 60 Minutes that even though President Trump prefers to speak to the masses via his Twitter account, he won via those targeted Facebook ads. Facebook offered up their own employees who worked inside the Trump 2016 campaign’s digital office to teach the Trump team how to run Facebook ads. Folks “who supported Donald Trump” were desired, so the Facebook employees were first asked about their viewpoints on a political basis.
(VIDEO-AT-LINK)
Facebook was able to teach the Trump campaign workers how to target people as specific as 15 folks in the panhandle of Florida who Parscale said he “would never buy a TV commercial for.” Brad would create a Facebook ad showing a bridge falling apart and then find “1,500 people in one town” who have concerns regarding infrastructure. Parscale even paid attention to seemingly minor design changes like color, wording of the Facebook ads, and other variations to find success.
Parscale said he heard that Hillary Clinton’s campaign was offered to have Facebook employees embedded in her campaign but she said no. The 60 Minutes episode said that Clinton confirmed that they turned down having Facebook employees help them.
(TWEET-AT-LINK)
Brad said he got an email from “Kathy K.” years ago, who needed websites for Melania Trump’s skincare line and other Trump websites. Parscale said yes, and that gig eventually led to Brad’s biggest job yet: the day that the Trump campaign let Parscale know that Trump would be running for president and that they needed a website in two days. Parscale said that he agreed to create the website and that it would cost $1,500.
Parscale said that $1,500 turned into more than $90 million eventually, much of which was spent on Facebook ads. Brad claimed that he didn’t target people by race on Facebook. Brad also said that none of his “dark ads” contained offensive photos or wordings.
Brad claims that Twitter “bots” are all a joke and that he’s not “King of Bots.” Parscale claims the Russian plot line is being pushed by liberal people – with the irony being that liberal-leaning platforms like Facebook and Twitter are the ones that helped conservatives win.
(TWEET-AT-LINK)
in 2016, donald trump was a national, if not worldwide, phenomenon that swept all before it. only some pretentious facebook weenie would think he created it.
I hear so much about Trump not being "presidential". But here's my take on that charge.
Trump was legally elected to the office of president. So whatever he does is de facto presidential.
The MSM, the democRATS and even the GOP establishment, constantly harp on this idea that he's not presidential and for some in DC, he needs to be removed from office for this reason alone.
This is just code for "he's not like all the presidents before him who played the DC Swamp uni-party game and who got us into the mess we're in today". They don't like Trump because he's different.
I predict Trump is setting the pace for future presidents who will study his campaign and election and governing style and will try to emulate him. Because they can see a winner when they see Trump.
He's what sports analysts call a game changer.
Ha,,,good luck with that
How they going to integrate their focus groups...Delphi analysis....consultants....K-street guys and big money donors,,,?
As well as being able to run a rally without Teleprompters.
Hillary turned them down. I wonder why.
Didn’t she spend like a billion dollars on her campaign?
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It was obvious that hildabeast dumped the bulk of her campaign war chest on establishment consultants, polsters, & media outlets that were willing to parrot the daily DNC talking point memos.
That’s why we saw the MSM all co-ordinating their love fest & impressive poll results for hildabeast.
That’s the way it’s always been done in the swamp..
I have little doubt Democratic voter fraud happens in every election. Romney lost by 5m votes and McCain lost by 10m votes, compared to Trump's 3m. I'd suspect voter fraud was probably about the same as it's been in every other election. When comparing 2012 vs 1996, two problems stand out.
One is that Asians (1% of the vote in 1996 and 3% in 2012) are voting increasingly Democratic, from 48(R)-44(D) in 1996 to 73(R)-26(D) in 2012. That means the GOP suffered a net loss of roughly 1.5m Asian votes from 1996 to 2012.
Another is that Hispanics, while increasingly Republican, still favor Democrats and are expanding rapidly as a share of voters, going from 5% of the vote in 1996 to 11% in 2016, while going from 73(D)-21(R) to 65(D)-29(R). Thanks to an increase in population %, the ideological drift is more than offset. In other words, in 2016, the GOP had a additional gap of 4m Hispanic votes to make up vs 1996 just because of immigration.
The white vote is increasingly Republican, but not to the point that it can make up the losses from immigration. This is why the logical thing for the GOP to do is to radically slow down both legal and illegal immigration. If they fail to do so, we could have many decades of Democratic dominance ahead. Amnesty of any kind would be poison for GOP prospects, given the guarantee of chain migration that follows citizenship.
Equifax used macro-targeting by leaving the barn door open.
This is the first time in U.S. history that a media outlet worked closely with a major advertising customer. Clearly, working with advertising customers should be illegal.
>>Parscale<<
Bringing this idiosyncratic data-crun cher on board the DJT team was perhaps the only thing for which Jared deserves major kudos. It wasn’t just Facebook, but the nationwide strategy. They were urging Trump to go to Michigan, Wisconsin, and Pennsylvania when the Dims were laughing at the idea. I say “they” because Parscale used that term to include the whole targeting group which could see — uniquely — what “was in play.”
He’s humble, yet brilliant, and should be put on a seven year retainer. As for Jared, “adios, amigo.”
Update: He’s already working on Trump’s re-election campaign.
Agreed.
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