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Trump Starts Tracking, Targeting Fans With Web Ad Software
NBC News ^ | June 27, 2016 | Ari Levy, CNBC

Posted on 06/27/2016 8:09:26 PM PDT by 2ndDivisionVet

Donald Trump is finally acknowledging that his online activity has to go beyond just posting on Twitter and Facebook.

The Republican Party's presumptive nominee for president has started using online advertising software from ad-tech company Rocket Fuelthat can help the campaign track user behavior, send targeted messages to prospective supporters and engage with fans.

CNBC.com learned of the addition by using Ghostery, a browser plug-in that shows all the data tracking tools running on a website.

Hillary Clinton and Bernie Sanders turned to ad-tech software early on in the Democratic primary, as did Ted Cruz and others on the Republican side. Trump, by contrast, has boasted of the leanness of his media effort, counting on messages to his many millions of Twitter andFacebook followers plus all the free attention he gets from non-stop news coverage....

(Excerpt) Read more at nbcnews.com ...


TOPICS: Campaign News
KEYWORDS: ads; computers; internet; trump
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Gentle Ben


41 posted on 06/27/2016 9:04:12 PM PDT by mylife (The roar of the masses could be farts)
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To: 2ndDivisionVet

Have you looked at the polls recently?
_______________________________

I take it you are anti Trump. You have already surrendered.

If you wanted to help Trump and are so smart list 10 things you could do now to help Trump win.


42 posted on 06/27/2016 9:23:06 PM PDT by GilGil
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To: GilGil

👍


43 posted on 06/27/2016 9:25:08 PM PDT by Jane Long (Go Trump, go! Make America Safe Again :)
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To: GilGil

Maybe be a bundler for Trump?


44 posted on 06/27/2016 9:25:51 PM PDT by Jane Long (Go Trump, go! Make America Safe Again :)
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To: GilGil

I volunteered the day that Ted Cruz dropped out. I have yet to hear a peep from the Trump people.


45 posted on 06/27/2016 9:27:48 PM PDT by 2ndDivisionVet (You cannot invade the mainland US. There'd be a rifle behind every blade of grass.)
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To: ProtectOurFreedom
He needs a lot more than some ad software. He needs some serious data scientists and credible big data sources to figure out how to target ads, mail, email, and GOTV campaigns.

I agree, but from what I’ve read, Trump’s already getting all that from the RNC. The RNC has been working on developing just this sort of targeted database since 2012, and Reince at least claims that they are now doing better than the Democrats on that front.

There is no way that Trump could rival the RNC’s years-long efforts in this regard over the next few months, so trying to poorly duplicate their work on his own makes no sense. Trump’s a believer in leverage, though, so he is wisely fundraising for the RNC to ensure that they stay in his camp and provide him with the info and workers on the ground that he needs.

46 posted on 06/27/2016 9:31:40 PM PDT by FenwickBabbitt
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To: 2ndDivisionVet

So did George Bush and Reagan.

Pray America wakes


47 posted on 06/27/2016 10:15:59 PM PDT by bray (Trump/Palin 2016)
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To: WVNan

Trump should tap this kid for black outreach (brace yourself for a journey into the mind of a BLM gay man):
https://www.youtube.com/watch?v=YIj9jmf4mSM


48 posted on 06/27/2016 11:40:07 PM PDT by blueplum (March 11, 2016 - the day the First Amendment died?)
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To: GilGil

lol, what a thought! I’m reading this and thinking, all the freakin money in the world isn’t going to motivate people to go and vote for that wretched pos screetching hag.

I’m not talking about that sainted undecided morons (I’ve never understood how any intelligent/sane person can stand in the middle of the road and declare they are undecided), I’m talking about the lost bernie fans and the few remaining dead heads who tune out over these summer months.

IF that hag gathers up those left who haven’t picked a camp yet, then this nation is way way way worse than I understood it to be, and I do know how very dire it currently is.


49 posted on 06/28/2016 12:51:48 AM PDT by AllAmericanGirl44 (If you ain't the lead dog, the scenery never changes.)
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To: AllAmericanGirl44

>>>IF that hag gathers up those left who haven’t picked a camp yet, then this nation is way way way worse than I understood it to be, and I do know how very dire it currently is.<<<

Why yes, it is much worse than you understood.

The word “dire” doesn’t even come close to how bad it is.


50 posted on 06/28/2016 1:37:03 AM PDT by Kickass Conservative (Hillary Clinton has killed four more People than Three Mile Island.)
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To: JBW1949
"he has set a record for primary votes"

The primary is over.

51 posted on 06/28/2016 4:32:58 AM PDT by norwaypinesavage (The Stone Age did not end because we ran out of stones)
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To: norwaypinesavage

Awwww...Really????

If you noticed at all what my remark was toward, you’ll see that I was saying he had made so many mistakes that he set a record during the primaries...

Do I need to explain any further??? Or do you understand now what I was referring toward????


52 posted on 06/28/2016 7:01:42 AM PDT by JBW1949 (I'm really PC....PATRIOTICALLY CORRECT!!!!)
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To: JBW1949

oops. Speed reading has its limits.


53 posted on 06/28/2016 7:20:09 AM PDT by norwaypinesavage (The Stone Age did not end because we ran out of stones)
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To: 2ndDivisionVet
Hillary Clinton and Bernie Sanders turned to ad-tech software early on in the Democratic primary, as did Ted Cruz and others on the Republican side.

And where is Ted Cruz and where are those other Republicans? Written to make Trump look like a doofus for not being as quick as Hillary, Bernie, and "other" Republicans. Yet, he is the nominee, and he is the one with more votes than any Republican in primary history.

54 posted on 06/28/2016 7:25:12 AM PDT by The Citizen Soldier ("It's always good to be underestimated." ~Donald Trump)
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To: Kickass Conservative

Ah, please don’t presume to suggest what I do or do not understand. Even knowing how desperate these times are, I maintain my faith in the Lord and therefore don’t run around threads with doom and gloom. We will prevail, one way or another, and that my FRiend is out of our hands.


55 posted on 06/28/2016 7:19:57 PM PDT by AllAmericanGirl44 (If you ain't the lead dog, the scenery never changes.)
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To: AllAmericanGirl44

I did not “presume” anything, I just gave my opinion.

I have no power to change how you see the world nor do I wish to.

I just see things differently than you do, nothing personal.

I do agree that things are out of our hands simply because there are more of “them” than “us”. The only question is how we each deal with what’s coming.

The Die is Cast.


56 posted on 06/28/2016 8:16:51 PM PDT by Kickass Conservative (Hillary Clinton has killed four more People than Three Mile Island.)
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To: Kickass Conservative

“Why yes, it is much worse than you understood.”

I don’t know KC, kinda looked like you were suggesting that I just do not understand how bad it is. Nonetheless, we both know the truth and will prepare accordingly.

Stay safe


57 posted on 06/29/2016 10:14:32 AM PDT by AllAmericanGirl44 (If you ain't the lead dog, the scenery never changes.)
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To: AllAmericanGirl44

My perspective may be skewed, I live in Commiefornia. #;^)


58 posted on 06/29/2016 10:20:23 AM PDT by Kickass Conservative (Hillary Clinton has killed four more People than Three Mile Island.)
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To: Kickass Conservative

lol, as is mine due to living in the lovely state of IL, land of jailed Governors and our own beaut Rahm deadfish...


59 posted on 06/29/2016 11:03:01 AM PDT by AllAmericanGirl44 (If you ain't the lead dog, the scenery never changes.)
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