It’s about delegates, not votes. Cruz clearly stated, early, he was going for delegates, not votes.
Apparently, that strategy is not as understood in this part of the process by other campaigns/candidates. That is why Cruz beat Trump in AZ.
Arizona was winner take all and Trump won more votes than Cruz and the second placer combined. You sure you mean Arizona?
Conservatives do not like theft. Nor do we tolerate much trickery like a democrat.