One thing is that the media follows a herd mentality, and follows the conventional wisdom.
Where the conventional wisdom gets started, I don’t know. It’s like the Family Guy episode where they go searching for where jokes get started.
Hillary! is in trouble because she can never outdo the next iteration of destructive demagogue that arises. She is, at heart, just an opportunistic, selfish, self-centered, amoral poser. But the current trend in cultural destruction is now at a similar stage as prior iterations, such as seen throughout most of the interesting parts of history, where people like her are left behind. The blood-thirsty masses, that yearn for a second storming of Atlanta, amongst other things, will not give her more than a passing glance, before air-brushing her to oblivion.
She cannot compete. There is a part of her that is too pragmatic, and too rooted in conventional politics, to recognize that the game has passed her by.