I don’t think that there is much to see yet.
Right now, some of the campaigns are laying the ground work for later, so we can only see the tip of the iceberg at the moment.
I get the impression that Cruz is doing more than we can see at the moment, that he is like the guy who keeps knocking on doors and talking to people in the coffee shops, and then everyone is surprised at how much ground he covered, when the votes come in.
It’s just too early.
Cruz is definitely a natural for the local exposure you described. These community investments will pay off regardless of his candidacy.
Yeah, hopefully more is happening behind the scenes. The GOPe and RNC are of course a concern as neither organization will raise a finger for Cruz.