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Cruz consultant Jeff Roe thrives in the school of hard hits
The Houston Chronicle ^ | May 1, 2015 | Kevin Diaz

Posted on 05/01/2015 9:04:37 PM PDT by 2ndDivisionVet

When Ted Cruz brought national campaign consultant Jeff Roe to Houston to run his insurgent campaign for president, he knew he was getting the "bad boy" of Missouri politics.

He knew from experience, having himself felt the bad boy's sting.

In 2012, during his high stakes battle with Lt. Gov. David Dewhurst for the GOP nomination in Texas' U.S. Senate race, his likeness was plastered over a Chinese flag in an eye-popping pamphlet attacking Cruz's past legal representation of a company with ties to the Chinese government.

"Mr. Cruz betrayed our country," the pamphlet read.

The man behind the attack was Jeff Roe.

An outraged Cruz called it "gutter politics." But for Roe, now the 44-year-old strategy wunderkind of the modern conservative movement, it was not personal. It was business.

"I was a vendor on the (2012) campaign," Roe said of his attack on Cruz during a rare interview in the campaign's sparsely furnished 7th floor office in the Greenway Plaza business complex. "We printed what they told us to print. I wasn't a strategic decision-maker."

But Roe relishes his role as a "bad boy". The moniker is part of the press clippings he keeps on a web site documenting his pugnacious and sometimes controversial career in Kansas City. That's where Roe, who grew up working on his family's hog farm, ended up founding one of the nation's biggest Republican strategy shops.

The company, Axiom Strategies, has developed a well-earned reputation for hitting hard and early, a template Cruz followed when he became the first declared candidate of the 2016 election....

(Excerpt) Read more at houstonchronicle.com ...


TOPICS: Texas; Campaign News; Parties
KEYWORDS: gop; tedcruz

1 posted on 05/01/2015 9:04:37 PM PDT by 2ndDivisionVet
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To: 2ndDivisionVet

But Cruz has not stooped to using politics of personal destruction.


2 posted on 05/01/2015 9:08:37 PM PDT by reasonisfaith ("...because they received not the love of the truth, that they might be saved." (2 Thessalonians))
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To: reasonisfaith

I have yet to see any criticism of Ted Cruz that portrays him as he really is.


3 posted on 05/01/2015 9:09:46 PM PDT by reasonisfaith ("...because they received not the love of the truth, that they might be saved." (2 Thessalonians))
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To: 2ndDivisionVet

Awesome. Cruz will need this bad boy. Conservatives are probably harder on other conservatives than Democrats.

Fortunately, Cruz can take a punch without whining. Dewhurst was desperate, mean and relentless. But, yeah, Cruz will need an attack man, certainly. Bushes aren’t pushovers and will dish it out.


4 posted on 05/01/2015 9:13:04 PM PDT by RitaOK ( VIVA CRISTO REY / Public education is the farm team for more Marxists coming)
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To: 2ndDivisionVet

So Cruz can separate business from personal. Another good trait.


5 posted on 05/01/2015 9:17:54 PM PDT by dp0622 (Franky Five Angels: "Look, let's get 'em all -- let's get 'em all now, while we got the muscle.")
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To: reasonisfaith

Cruz is not without charm. He can defend himself, but he will want to be above the attack level in a national race. This guy he has commissioned will take care of that so Cruz himself can remain charming and above the level of personally scrapping in the street. This will be basically true of all the candidates.


6 posted on 05/01/2015 9:19:09 PM PDT by RitaOK ( VIVA CRISTO REY / Public education is the farm team for more Marxists coming)
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To: reasonisfaith

He’s gone to need Roe when he faces Hillary in the general election campaign.

You don’t hire these guys for nothing, perhaps Cruz knows that he may perhaps know that he might just be the GOP nominee.

Yes, I know, presumptuous, but wasn’t Penny Chenery, the owner of the race horse Secretariat presumpious when she told the world that Secretariat was going to win the Triple Crown ?

You don’t make those kinds of statements if you didn’t believe in you vision, product.


7 posted on 05/01/2015 9:24:21 PM PDT by American Constitutionalist (BeThe Keystone Pipe like ProjectR : build it already Congre)
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To: 2ndDivisionVet

About time - http://en.wikipedia.org/wiki/Lee_Atwater


8 posted on 05/01/2015 9:28:12 PM PDT by RightGeek (FUBO and the donkey you rode in on)
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To: 2ndDivisionVet

Houston Chronicle has put up a pay wall. Oh, well... plenty of other, free, news sites.


9 posted on 05/01/2015 10:21:19 PM PDT by upchuck (The current Federal Governent is what the Founding Fathers tried to prevent. WAKE UP!! Amendment V.)
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To: 2ndDivisionVet; Kale; Jarhead9297; COUNTrecount; notaliberal; DoughtyOne; MountainDad; ...
    Ted Cruz Ping!

    If you want on/off this ping list, please let me know.
    Please beware, this is a high-volume ping list!

    CRUZ or LOSE!

10 posted on 05/01/2015 11:01:53 PM PDT by SoConPubbie (Mitt and Obama: They're the same poison, just a different potency)
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To: 2ndDivisionVet

Plenty of folks here trying to do the same thing to Cruz. Then they will wonder what the hell went wrong and blame others....


11 posted on 05/02/2015 4:30:19 AM PDT by trebb (Where in the the hell has my country gone?)
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To: 2ndDivisionVet

So does his boss.

Very good news.


12 posted on 05/02/2015 7:08:13 AM PDT by CatherineofAragon ("This is a Laztatorship. You don't like it, get a day's rations and get out of this office.")
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