It would be helpful if he were clearer about the terms he uses. He seems to be equating “proselytism” with something closer to what we would call in American English a “recruiting pitch” or a “sales pitch”.
He might be. But then again, he might not be. And if he is not, then what he’s saying denies the entire apostolic mission.
What possible justification could he have for allowing that interpretation? When someone does this repeatedly after being repeatedly put on notice of it, how can the dual message be unintentional?