It is a “not surprising” continuation of the “everyone gets a trophy” that started with grade school sports a couple of decades ago. You don’t have to be the winner of the race to get a trophy, just show up at the race and you are given one, even if you don’t actually run.
Those trophy are meaningless and those who get them KNOW it. If they really DON'T know it, then those who really love them will tell them so.
We are all equally loved by God but we weren't given equal talents or abilities. It's all in His plan.
I heard this last week: If you want God to laugh: tell Him your plans.