“These businesses risk offending millions of religious consumers, who contribute trillions of dollars annually to the U.S. economy. If businesses hope to thrive, they may want to avoid being seen as hostile to the beliefs and values many of their customers hold dear.”
Or maybe they do it because they know exactly how many people care about it or don ‘t care about it, and if it will make any difference to their profit margin. Less good people as a % are their customer base because there are less good people now. That’s why it is happening now and not 1980. They aren’t dumb, right?
Freegards
The entertainment business (which put a lot of pressure on Georgia) discovered that religious conservatives were paper tigers during the last major protest against a Hollywood film, the Catholic boycott of The Last Temptation of Christ.
Even at the time I could see the writing on the wall at the local art theatre where one or two nuns protested as the hipster crowd jeered at them and bought their tickets.
How many Christians are willing to tell their kids that they can't have that Frozen Bluray because Disney is an evil corporation actively working to corrupt the culture? Which it is.