From their web site (”Who we are”):
“We believe people are basically good but sometimes just need a reminder.”
Their ads and their philosophy are inconsistent with the Gospel and what the Bible says about goodness and man’s nature.
I agree there is absolutely no “basically good” without Jesus Christ. On the face they may seem “basically good”, but in the Spirit they are dead.
Matthew 12:30 New American Standard Bible (NASB)
30 He who is not with Me is against Me; and he who does not gather with Me scatters.
Faith Presses On: I understand where you are coming from. Man is inherently prone to evil and must have a faith rooted in the teachings of the one true God to maintain course. — We are all sinful and will lead ourselves astray if we try to out-think Him. However, God also endowed us with a natural sense of right and wrong (Nature’s or Natural Law). The vast majority of people, even atheists, will try to follow that natural sense....It is this natural sense which leads us to seek God and meaning in life. Jesus taught us that a teaspoon of honey will attract more flies than 100 barrels of vinegar. I see the ads as a teaspoon of honey...it is only after you open the conversation with a non-believing horse that you can get them to drink the waters of Salvation of their own free will....you can’t save someone by trying to force feed them vinegar.