As long as the media finds them useful, they'll get press and pictures on the internet.
In my opinion, although the majority of people would never do anything so tacky, they agree with the basic premises of FEMEN/Pussy Riot.
[ Being merely shooed away -— like removing a naughty puppy -— is arguably the best way to deny them the gonzo drama they crave. ]
No no... form a line and then point and laugh at them until they get violent and physically assault the people pointing and laughing at them. That really screws them up and makes them the aggressor.
I don't know. I'm not sure what their premises are, nor did that crass performance explain them; it just served to decrease their credibility. The name doesn't do much for them, either. There are much more acceptable, less narcissistic and disruptive, more effective ways to get a message out to the world.