They still managed to make money because they did everything they could in the promotional materials to keep people from knowing what it was really about - as this article points out.
That fact, plus the fact that Christians find it rare to even “get a movie” in the theater about a Biblical story - caused many to be fooled into coming.
IN ADDITION ... all those who don’t really know the Bible at all ... are FOOLED INTO BELIEVING that this is actually the “Biblical account”!
I disagree, I don’t think it was concealment. The reason people flock to see these movies is due to the studios and their publicist’ ability to create a “controversy.” People are so trivial and vain that the excitement of a “controversy” causes them to attend in order that they “may judge for themselves.”