He should call the the Rivertown Browns because the history page says the original reference to Cardinals is a religious one as the bird came around 34 years later.
Saint Louis - Roman Catholic term and historical figure
Cardinals - Roman Catholic clerical office
John Mozeliak - St. Louis Cardinals GM
John - best friend of Christ
Mozeliak - Moze = Moshe = drawn from water = Jewish
guy who led the Hebrews out of Egypt