It's less clear with the Presbyterians, but no doubt there was some influence. The leftwingtard branch of the Lutheran church, the ELCA has fallen for every leftist or neonazi movement that's ever walked down the road, so the insurance company had only to send them a brochure about retirement plans to buy into.
Also, a lot of churches have been suckered into affirming diversity, tolerance, equality, etc. (evidently the Golden Rule wasn’t sufficient); and these affirmations are being used against them to push various items on the Leftist agenda.