“One of the cornerstones of Putinism is portrayal of the Western system as culturally irreparably liberal.”
I’m not sure where you’ve been the past 60 years, but Putin DOES NOT need to portray the West as “Culturally Liberal”.
True; what he does is paint himself as the Third Way: free enterprise combined with traditional morals.
The big lie here is not that the West is liberal but that Putin is therefore what Russia needs. For one thing, the “free enterprise” in Russia chiefly consists of ex-KGB cronies stealing whatever is not bolted down and putting the proceeds off-shore.