The same reason all journalistic hyperbole is "self-serving". It's designed to create an angle, generate controversy, attract attention and thereby raise the profile of the author/organization which produces it.
"Grand Inqusitor" [sic] is tabloid trash talk.
"CDF Prefect Addresses US Ordinariate" works for me.
5 posted on 02/05/2013 8:20:46 AM PST by marshmallow
(.)