For instance, Mike Adams of "NaturalNews" also owns a company that sells email marketing software, Arial Software. Be sure to check out their extensive client list. (This is obviously not some obscure little guy fighting health care goliaths; Arial Software is in bed with some very big corporate giants.)
He calls it "permission email marketing software."
Every time you read one of his articles that requires you to input an email address to read the rest of the article, you might be providing him with an active email address that he could potentially sell to his Arial Software customers (with "permission," since you freely gave it to him to read his article). Lists of known active email addresses with targeted audiences (i.e., those who read his articles on health care issues and products) are very lucrative resources (for instance, to those who use email to market alternative/complimentary health care products, or even Viagra) .
His company, Truth Publishing, owns at least 387 website domains related to alternative healthcare ideas and products as well as internet newsletter and email marketing software. One of the email addresses he uses for domain registrations is a contact on the whois record of 463 domains. That's a hallmark of internet spammers and viral marketers.
Currently active and past domains include: prenatalnutrition.org, expectant-mothers.com, NewsTarget.com, HoodiaFactor.com, EmergingFuture.com, SpamAnatomy.com, VitaminFactor.org, CounterThink.com, HealthFactor.info, JunkScience.info, BrainHealthNews.com, LowCholesterolDiets.DietsLink.com, PublicHealthNews.org, PharmaWatch.info, HomeToxins.com, PoisonPantry.org, DepressionFactor.org, webseed.com, ConsumerWellness.org, herbreference.com, FLUNEWS.ORG, healingfoodreference.com, honestfoodguide.com, organicconsumers.org, Naturalhealthreport.com, usenature.com, supplementreference.com, newenergyreport.org, birdfludefense.com, enewslettertemplates.com
He uses these sites for what appears to be an elaborate viral marketing scheme that plays on people's fears about pandemics, vaccines, mainstream medicine and Big Pharma, gathering active email addresses, selling vitamins and alternative/complementary medicine products and self published books and tapes.
His corporation, Truth Publishing International, Ltd. is headquartered at 12F-4, No.171, Sec. 4, Nanjing E. Rd, Taipei, Songshan District, Taiwan.
That is also the headquarters of a huge Taiwanese telemarketing firm. (Some of the address and phone data from his website domain registrations also come up on websites listing known or suspected Nigerian internet scammers (Google cache) . I don't know if that data is accurate.)
The Reference links at NaturalNews include links to environmentalist groups (some of which appear to support population control) as well as sites that may be front groups for Scientology.
Mike Adams was also the guy who ran, with Mike Goodin (or under the alias "Mike Goodin"), the Y2KNewswire service, which was the number one source of much of the Y2K fear and hysteria 10 years ago. Y2KNewswire's address was 1501 Stampede Ave, Suite 3040, Cody, WY USA 82414. That's the same address as Mike Adams'a Arial Software. The whois domain info for many of these websites use email addresses common to Truth Publishing, Y2KNewswire, Arial Software, webseed.com, and others. (Google srs@webseed.com and mg@webseed.com.) Truth Publishing's "Order Fulfillment Warehouse" is listed as 2055 N. Kolb Rd Ste. 131, Tucson, Arizona 85715. That's also the address for the Arizona office of Arial Software. This is all circumstantial evidence from basic Google searches.
In my opinion, however, anyone who thinks NaturalNews is a reasonable and rational source for health information is the victim of a very well oiled viral marketing scheme.