'Bad' Coffee Shop Keeps Its Name

WPLG-TV/DT Miami ^ | 10.6.03

[mhking]

JACKSONVILLE, Fla. -- The coffee may be good but the sign is bad.

Officials in Jacksonville, Florida, say they have no grounds to ban the "Bad Ass Coffee Company" sign. A city lawyer says while some may feel the name is offensive or immoral, no court would find it obscene.

Coffee shop owner Richard Cook says the name of the franchise refers to the donkeys that haul coffee from the mountains in Hawaii. He insists they're not trying to offend anyone. Bad Ass Coffee now has 40 locations around the country.

[mhking]

Just damn.

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[camle]

yeah. sure it's all about the DONKEY. right. it's about some weasel trying to make a name for himself by purposefully offending people.

[You Dirty Rats]

I admit to liking the name of the beer they sell south of the river (i.e. - Kentucky) - Big Butt Beer.

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[MineralMan]

"yeah. sure it's all about the DONKEY. right. it's about some weasel trying to make a name for himself by purposefully offending people."

If anyone is offended by this cute play on words, then they need to get a thicker skin, I'd say. Bad Ass? Not obscene. Not even close. And the picture of the donkey pretty much obliviates any question which way it's meant.

Folks who have nothing better to do than whine about this need some fresh life.

[Flyer]

it's about some weasel trying to make a name for himself by purposefully offending people

And it appears to be working.

[PaulJ]

I've always disliked the brand of cheese Heluva Good.I think it's in bad taste and I won't buy it.

[theDentist]

I'd like that for a Tee Shirt.

I recall a place up in Maine named Cowsh** Corner. But they closed before I could get the Tee.

[doodad]

Big Butt Beer

But(t), do you get the joke?

[Tony in Hawaii]

They've been around in Hawaii for years and years. Good to see them expanding.

[MineralMan]

"I've always disliked the brand of cheese Heluva Good.I think it's in bad taste and I won't buy it."

That's the appropriate response, I think. You don't like the name; you don't buy the product. At least you're not trying to force the company to change its name.

[Cobra64]

If Hillary were running her franchise, it'd be called "Big Ass Coffee."

[MineralMan]

"Big Butt Beer

But(t), do you get the joke?"

It's a double joke, actually. According to the maker, it refers to two goats (the symbol of "bock" beer) butting heads. Oddly enough, though, the word "butt" also refers to a size of barrel, which could also apply.

[Cobra64]

I've always disliked the brand of cheese Heluva Good.I think it's in bad taste and I won't buy it.

They (Heluva Good) were one of my JD Edwards software clients about 10 years ago.

[Cobra64]

Big Butt Beer

Hillary's brew?

[Incorrigible]

Where are ya HappyGal?

[doodad]

Righto. Now if it is a bock I find it even better, even though a bock is a lager. The traditional English measurements were in butts. Ha'butt, full butt and so on. You get the cookie.

[Incorrigible]

Err, HappyGal.