Don't boycott the L.A. Times. Boycott their advertisers!

October 6,2003 | Calebcar

[calebcar]

I've read and share a lot of the anger at the L.A. Times and the expression of frustration in cancelled subscriptions. Being from the other Coast I've long sinse given up supporting the N.Y. Times. Cancelled subsciptions are o.k. but they don't hit the paper where it lives. Just a small part of a newspaper's revenue comes from the newstand cost. The vast bulk comes from advertising.

It seems to me if someone could track who the Times' advertisers are, how many pages they pay for each week, whether their total advertising pages are increasing or decreasing, and then distribute it to interested parties(Schwartzeneger contributors or local Republican Party chapters would be a great start, that info could be used to encourage decreased advertising and punish ongoing sponsorship of the Times. Buy another paper for the weekend inserts. Look at the real estate advertising magazines rather than the Times classified. Let car dealers know where you get info about car deals and where you don't.Can't say I have the know how or time to do this and I live on the other coast but I suspect collection and distribution of this info would hit them where they really live. I think this might be a good channel for all the energy that's fueled the recall.

[My2Cents]

I have a question: If we boycott the LA Times, how are we suppose to know who their advertisers are?

[South40]

Why not boycott both?

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[Mark]

Agree. Also ad costs are figured by number of sales of the rag.

[BunnySlippers]

It really is pitiful ... this is a one paper town.

[pogo101]

As a corollary: Subscribe to AND patronize the advertisers in the LA Daily News.

[Parley Baer]

Easier to just boycott the Times. I have been doing so for 25 years. Parley

[Revolting cat!]

Good ideas, however, keep in mind that advertising rates are based on circulation numbers. Drop in circulation = drop in advertising revenue!

[curmudgeonII]

If you're going to boycott the advertizers of the LA Times [which is a splendid idea] you need to tell the advertizers what you are doing, why you are doing it, and that you will try to persuade as many people as possible to join in your boycott.

[Friend of thunder]

Just a small part of a newspaper's revenue comes from the newstand cost. The vast bulk comes from advertising.

True, however, advertising revenue is – ultimately – determined by circulation. In order to work boycotts must be very focused, the company being boycotted must feel the effect. The easiest way to get the attention of the L.A. Times advertisers (and the L.A. Times) is to reduce circulation.

[DoctorZIn]

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[technomage]

I have a question: If we boycott the LA Times, how are we suppose to know who their advertisers are?

I am sure there are Freepers in the LA area willing to locate a disgarded paper and give us a listing of advertisers. Maybe once a week.

That way Freepers can boycott the LA Times AND their advertisters.

[smoothsailing]

Cancelling subscriptions in LARGE NUMBERS will lower the rate a paper can charge for advertising.

Targeting advertisers as you suggest will, if successful, turn readers to other sources of advertising.

Both methods ideally, should be applied in tandem.

[weegee]

Houston's been a one paper town since the 1990s when the Comical was permitted to buyout (and shut down) the daily competitor, the Houston Post.

Just because there is only one paper in town does not mean that you need to read it or that it bothers to report the "news". The LA Times has in fact been caught on several occasions manufacturing the news.

Locally, tv gives some of the coverage, radio gives more.

[BunnySlippers]

LA needs another paper. As for me, there are three papers on my desk when I come in to the office in the morning (paid for by the company), the Wall Street Journal, the New York Times and the LA Times. I share Investors Business Daily with someone else.

[weegee]

The only way some cities are going to get a second daily paper is with a well financed publisher getting behind it. There was some effort made at reducing the obstructions against broadcasters owning local newspapers. Since many of the nations dailies are already owned by large corporations (and some were permitted to shut down the competition) why is it unfair for another corporation to establish a local newspaper just because they own a local tv or radio station? Here in Houston, the NBC affiliate is owned by the corporation behind the Chicago Tribune. They cannot buy into Houston as a newspaper. I doubt that they would answer my prayers for an objective local news report but they are just one of several possible new newspapers.

Media consolidation is nothing new and neither is the need for some conservative daily newspapers.

In the absence of such publishers we have FR which permits exposure of liberal talking points and outright false news reports.

[archy]

It really is pitiful ... this is a one paper town.

Don't let it be forgot
That once there was a spot
For one brief shining moment that was known
As... Camelot....

[archy]

LA needs another paper. As for me, there are three papers on my desk when I come in to the office in the morning (paid for by the company), the Wall Street Journal, the New York Times and the LA Times. I share Investors Business Daily with someone else.

Be careful what you wish for. It just might be able to be made to come true.

-archy-/-

[Graybeard58]

"the company being boycotted must feel the effect. The easiest way to get the attention of the L.A. Times advertisers (and the L.A. Times) is to reduce circulation".


...I live in the middle of the country and cannot unsubscribe since I have never been subscribed but I could and would boycott the advertizers if they are companys whose products are sold nation wide and would also let those companies know that I was boycotting their product and why.