I don't understand what you are saying. Do you mean we should not talk about him and he will go away? Or that once people know about him, he will win?
I'm saying Dean is for losers, and too many Americans feel like -- identify with -- losers and incompetents. The more he is seen as an loser, incmpetent yet surviving -- affable, charming, passably-well spoken -- not above the crowd. A Homer Simpson of a candidate -- the more his star will rise.
If people start turning off the Simpsons ... a different story.
Bush won on Bush-ism, But the patina of being a common-man is wearing thin. It was the price tag of a loaf of bread that tripped up his Dad.