Posted on 05/19/2003 9:30:07 AM PDT by tvn
ASSESSING BRAND DAMAGE AT THE NEW YORK TIMES
Jayson Blair Scandal Leaves Gray Lady Reeling
By Jon Fine
NEW YORK (AdAge.com) -- Advertisers and media buyers are keeping a "serious eye" on The New York Times as the Jayson Blair scandal continues to play out, but the newspaper's president insists no advertisers have canceled commitments.
Serious hit
Brand experts agree the Times has taken a serious hit, but said the extent of damage to the newspaper's reputation will depend on how it deals with any further fallout.
In an e-mail exchange through a spokeswoman, President-General Manager Janet Robinson said, There have been no [advertiser] cancellations or schedule changes as a result of this. ... We will do everything we can to reaffirm the faith of our readers."
Advertiser response
At least one advertiser, however, has considered changing its plans. "We're using the Times for its environment of credibility. That's been eroded to some extent," said Andy Dumaine, creative director for Campbell Group, Baltimore, which represents Intercontinental Hotels. "There has been some discussion about shifting some money to other publications."
Journalists chin-stroked and Times foes delighted in the aftermath of the Blair affair, in which a young, charismatic reporter was found to have plagiarized or falsified at least 36 stories.
(Excerpt) Read more at adage.com ...
The top 70 Proposed so far:
1) ALL THE NEWS THAT'S FIT TO PRINT--NOT
2) LOTS OF NEWS THAT'S NOT FIT TO PRINT
3) ALL THE NEWS WE PRINT ISN'T FIT
4) All Our Views That's News to Print
5) All the News That We See Fit to Print
6) All the News As We See It
7) All the News, Fact or Better, Fiction
8) All the News, Well At Least Almost
9) All the News That We Can Make Up
10) All The News We Can Crib From Others
11) Some News, Some Fiction, You Figure It Out
12) All The News We Can Dream Up or Steal
13) All the News That's Fit to Print and Is Cleared by Our Lawyers
14) Lots of News We've Stolen From Other Papers
15) All the News Fit for a Plagiarist
16) All News Only a Plagiarist Can Love
17) All The News, Just Don't Check the Sources
18) All the News, Trust Us--Honest
19) Changing Fiction To Fact
20) All News, No Credibility
21) All the Lies Fit to Print.
22) Face it, We Just Like to Print!
23) Aside from the pervasive Marxist bias, multitudinous errors and mis-information, and Anti-capitalist/anti-American posturing, we ain’t that bad!"
24) "All The News That Fits Our Views."
25) All The News That’s Fit to Print, Except For the Stuff We Make Up
26) All the News And Then the Part We Make Up
27) Some Facts, the Rest Fiction
28) Reporting Fiction Stranger than Fact
29) Reporting Facts And Stranger Fiction
30) When It's Raines, It Bores
31) All the News Cribbed to Fit
32) Just the Facts and Some Fiction Thrown In
33) Readers of the World Forgive Us
36) We Can Fool All of the People Some of the Time- That’s Enough for Us
37) The Blair Filch Project
38) Nothing But the Truth (Except for the Part We Make Up)
39) Leading Nominee for Pulitzer Prize for Fiction
40) A Lie Told Often Enough Becomes Fact in the Times
41) Truth is Truth, Except in the New York Times
42) Transforming Lies into Truth
43) Weaving A Tangled Web to Deceive
44) When the Going Gets Tough, The Times Makes It Up
45) Give Us A Dollar, And We’ll Give You The World-- As We See It
46) The New York Times- We Try Harder, Then We Make It Up.
47) The New York Times, The Ultimate Lying Machine
48) When the News Absolutely, Positively Has to be Reported, We Make It Up.
49) We Answer to the Highest Authority- Ourselves
50) New York Times- Do They or Don’t They?
51) Hey, We All Make Mistakes
52) We Admit--When You’re Wrong, You’re Wrong
53) We Really Messed Up
54) We’re Really, Really Sorry—Honest
55) We Rarely Make Mistakes, But When We Do, They Tend To Be Lulus
56) What’s The Big Deal- We Usually Get It Right
57) Remember, The Washington Post Makes Mistakes Too
58) If You Don’t Believe Us- You Can Check The Facts on Google
59) We’ll Get It Right Yet
60) The Internet’s Replacing the Printed Press Anyway
61) What’s The Big Deal, It’s Not Like We Committed A Crime
62) What's the Big Deal- News Stories Are Like Subways—There’s A New One Arriving Every Few Minutes
63) We’ve Replaced the 5 W’s (Who, What, When, Where, Why) With the 5P’s (Pontificate, Proselytize, Persuade, Prevaricate, Persecute) and the 5 D’s ( Defraud, Distort, Deceive, Denounce, Dissemble)
64) When In Doubt, We Make It Up
65) Newspaper of Broken Record
66) All the News—And Then the Raines Came
67) Ethics—Who Needs “Em
68) We Have Nothing To Fear But -- Truth Itself
69) When the News Breaks, We “Fix” It
70) New York, New York, It’s A Wonderful Town—Just Don’t Rely on the Times
But I'm sure that Kurtz' Bloody-Mary-Sunday-Brunch liberal friends all liked what he did. And what he didn't do.
Michael
Perfect! Says it all!
It's more like,
"All the news that's print to fit (our agenda)"
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