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By Acquiring DirecTV, Murdoch Gets Upper Hand [FoxNews Fans Alert!]
New York Times ^ | April 10, 2003 | David D. Kirkpatrick

Posted on 04/09/2003 11:41:17 PM PDT by Future Useless Eater

By Acquiring DirecTV, Murdoch Gets Upper Hand
By DAVID D. KIRKPATRICK

Rupert Murdoch's begging days are over.

Six years ago, when Mr. Murdoch was starting the Fox News Channel, he was reduced to pleading with Time Warner Cable to carry it in New York, reportedly offering more than $100 million to the company and eventually enlisting Mayor Rudolph W. Giuliani and Gov. George E. Pataki in a political battle to get Fox on the air.

But with the agreement yesterday to acquire the satellite broadcaster DirecTV, Mr. Murdoch, chairman of the News Corporation, can transmit his own channels into homes across the country, redoubling the company's bargaining power with cable operators, television networks and Hollywood studios.

The merger may bode well for consumers because Mr. Murdoch, who spent much of his career waging cutthroat price wars as a newspaper publisher, is expected to escalate DirecTV's competition with cable companies for pay television subscribers by adding services and possibly holding down rates. But almost everyone else in the entertainment industry stands to lose from News Corporation's new might.

In a conference call yesterday, Mr. Murdoch spoke enthusiastically of new satellite set-top boxes that can reschedule programs and skip commercials, threatening havoc on networks advertising and schedules. In negotiations with Disney, Viacom and AOL Time Warner and other cable network owners over carrying their channels on DirecTV, Mr. Murdoch will be able to bring extra leverage to bear because News Corporation may own or start similar networks. In negotiating with film studios or sports companies over pay television rights, News Corporation is now the only global customer, with satellite systems spanning Europe, Asia and Latin America as well as the United States.

The deal's most immediate effect, however, will be on the cable television business. News Corporation will own both a large pay-television distribution system in DirecTV and valuable programming businesses like the Fox News Channel, Fox Family, the Fox regional sports networks and a new sports network, Fuel, as well as many local stations and the 20th Century Fox film studios. At the same time that News Corporation's DirecTV unit competes with cable companies for subcribers, it can raise their costs by bargaining more aggressively for access to its programming or pressure cable companies for better placement for its channels.

In an interview on the Fox News Channel a few minutes after the deal was announced yesterday, Mr. Murdoch, 72, said, "We plan to bring a lot of competition for the viewers and a better viewing experience and better opportunities for Fox, too."

Some analysts said the structure of the deal suggested Mr. Murdoch hoped to use DirecTV mainly to punish other pay television companies and benefit his programming businesses. Fox Entertainment Group, an 80 percent owned subsidiary of News Corporation, will own a 34 percent stake in DirecTV's parent, creating the potential for programming deals that favor Fox over DirecTV.

... News Corporation is not the only company with both major programming and distribution businesses. AOL Time Warner also owns film studios and cable networks. But AOL Time Warner's businesses often negotiate at arms length from one another. As the controlling shareholder who built News Corporation, Mr. Murdoch retains an unusually strong command over its operations.

... A spokesman for News Corporation said the company saw a great opportunity to expand DirecTV and benefit its shareholders, in addition the advantages of providing distribution for Fox's programming.

... Comcast, Disney, AOL Time Warner and EchoStar declined to comment.

John Tinker, an analyst at Blaylock & Partners, said Mr. Murdoch's history in Britain suggested a stiff challenge to cable companies.

... John Mansell, an analyst at Kagan Media World, noted many local cable systems had not yet been upgraded, including much of the terroritory recently acquired by Comcast, putting new pressure on Comcast and others to step up their investments. He noted that satellite transmission technology might soon improve enough to match cable's ability to deliver video-on-demand and high-speed internet services. And unlike cable operators, DirecTV's reach extends throughout the country, beyond the limited territory of any cable system. DirecTV reaches 11 million subscribers, as many as Time Warner Cable and half as many as Comcast.

Mr. Mansell also noted that the deal might not provide unadulterated benefits to consumers, depending on how much Mr. Murdoch opens up access to the company's programming. Although Mr. Murdoch has pledged to offer News Corporation's programming to other pay television operators on the same terms as they are offered to DirecTV, he may still raise the price of some events or channels, since one company he controls, DirecTV, will be paying another, News Corporation's Fox Entertainment.

A spokesman for News Corporation, however, said the company would not charge excessive prices for its programming.

(Excerpt) Read more at nytimes.com ...


TOPICS: Front Page News
KEYWORDS: directv; fnc; fox; foxnews; foxnewschannel; hughes; rupertmurdoch
Hopefully we may all soon be able to cancel our cable, cancel our DishNetwork, and get the FoxNews Channel with just a BASIC DirecTV starter package - cheaper than DishNetwork's Top50 $24/mo package.
Except of course, with FoxNews and SkyNews - NOT MSNBC (or CNN!).

Let liberals pay EXTRA for Viacom's trash and Ted Turner's brainwashing.

Checkout http://www.direcway.com too, for a cool 2-way satellite broadband system that's compatible with DirecTV.

1 posted on 04/09/2003 11:41:17 PM PDT by Future Useless Eater
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2 posted on 04/09/2003 11:42:23 PM PDT by Support Free Republic (Your support keeps Free Republic going strong!)
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To: FL_engineer
Rackkk Rupert Murdoch you know what I am Dish Network YOU ARE RIGHT my contarct is up at end of this year so after that I think Sign with DIRECT TV

Yeah CNN sucks Fl_Engineer


War FOX News/Sky News
3 posted on 04/09/2003 11:57:01 PM PDT by SevenofNine (Say Good night Saddam)
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To: FL_engineer
I would not be shocked if in fact Murdoch makes FoxNews available on DirectTV without a subscription.

Go buy a direct tv dish.... set it up... get fox news in the clear for free...

It would be a great way to get people to set up the dish... and since it is set up and they can buy pay-per-views and watch the news on it they might dump cable and subscribe.

Of course the dish and reciever could not be sold at a loss as they are now... too many would get it to just see fox news... so they would do something like make it 250.00 or so for the hardware package...with a 150.00 or so rebate whenever you actually subscribed :-)

Such a scheme would piss off CNN mightily! Murdoch might do it just for that ;-)
4 posted on 04/10/2003 12:04:07 AM PDT by Bobalu (RIAA Headquarters: You will never find a more wretched hive of scum and villainy)
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To: FL_engineer
....In other business news, former media tycoon Ted Turner has announced plans to corner the tin market, and use the product to contruct a large foil wall around his vast Western landholdings, which he will call "Tedturnistan" and declare it an independent nation....
5 posted on 04/10/2003 12:08:31 AM PDT by Welsh Rabbit
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To: Bobalu
I got my first dish for FNC, (Special Report) and now getting xm radio in the next couple of months for the same thing.
6 posted on 04/10/2003 12:13:24 AM PDT by dts32041 (US EPWs clothed and Fed, Iraqi EPWs bullet to the head.)
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To: FL_engineer
Two of my favorite companies. I got DirectTV years ago because Cox cable refused to offer FOX. I had to pay a premium for FOX and it's about the only thing I bother to watch. I don't even know where my remote is.
7 posted on 04/10/2003 12:24:40 AM PDT by McGavin999
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To: McGavin999
Congratulations to Murdock for his acquisition...

a. When will CNN be replaced at the airports?

b. Is this where we chase the CNN reporters out of town?
8 posted on 04/10/2003 12:54:28 AM PDT by Samurai_Jack (Im just asking)
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To: FL_engineer
I just hope Fox becomes easily and cheaply available overseas. There might be a lot less ignorance about America if other countries could watch a cable news station that didn't hate it.
9 posted on 04/10/2003 1:13:04 AM PDT by Tamzee (Peace only happens when good guys win...)
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To: Tamsey
Agreed. Our voice is mangled and distorted by CNN, BBC and AlJeezera
10 posted on 04/10/2003 1:45:51 AM PDT by lainde
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To: Samurai_Jack
Goodbye Christian Imawhore!
11 posted on 04/10/2003 2:00:35 AM PDT by Las Vegas Dave
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To: Samurai_Jack
Speaking of replacing...for my husband that has to travel all week every week and stay in hotels, CNN is always offered, but FOX only 10 percent or less of the time. He gets so sick of it and I have to give him a news summary every night of what's really going on. I wonder if this will impact the dang hold CNN has on hotel chains.
12 posted on 04/10/2003 3:03:41 AM PDT by Reb Raider
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To: Samurai_Jack
OH... and also.... Will Fox News be opening an affiliate in Baghdad now?

There seems to be an open Studio :^>

MSNBC - US Forces Have Taken Control & Are Broadcasting On Iraqi TV.

13 posted on 04/10/2003 3:40:27 AM PDT by Samurai_Jack (Im just asking)
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To: FL_engineer
This pleased me to no end. I just got Direct TV two weeks ago, because I HATE those thieving Bastards at Comcast.


Came home last night and Cavuto had Murdoch on....I was ecstatic.
14 posted on 04/10/2003 5:45:14 AM PDT by hobbes1 ( Hobbes1TheOmniscient® "I know everything so you don't have to" ;)
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To: FL_engineer
Amen! I'm signing up for DirecTV! Go, Fox!
15 posted on 04/10/2003 6:30:09 AM PDT by WaterDragon (Only America has the moral authority and the resolve to lead the world in the 21st Century.)
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To: FL_engineer
Hopefully we may all soon be able to cancel our cable, cancel our DishNetwork, and get the FoxNews Channel with just a BASIC DirecTV starter package - cheaper than DishNetwork's Top50 $24/mo package.

While I have great respect for Murdock as a cutthroat capitalist, the DirectTV equipment doesn't receive the Skyangel service of Christian broadcasting. This is only available on DishNetwork equipment.

Also on Dish you can buy alacart at something like $5.00 per channel. So if you only wanted foxnews it would only cost you $5.

(Anyone interested in researching the current state of direct to home Satelite TV check out DBSForums.com which will have all the info you'd ever want to see on the subject.

16 posted on 04/10/2003 7:59:36 AM PDT by John O (God Save America (Please))
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To: FL_engineer
Wonderful news, Rupert; good on you, mate. As a happy DirecTV customer, ardent fan of TIVO, and true believer in FoxNews, Weekly Standard and the New York Post, I salute you.
17 posted on 04/10/2003 1:52:31 PM PDT by gcruse (If they truly are God's laws, he can enforce them himself.)
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To: John O
While I have great respect for Murdock as a cutthroat capitalist, the DirectTV equipment doesn't receive the Skyangel service of Christian broadcasting. This is only available on DishNetwork equipment.

Also on Dish you can buy alacart at something like $5.00 per channel. So if you only wanted foxnews it would only cost you $5.
Rupert just inked the deal yesterday! and it may not get approved by the guvmint before the end of the year.

Give him some time and he will probably out-do DishNetwork in all areas. It's nice to see Dish is offering a few channels at 'a la carte' pricing, and I hope Rupert does the same.

It doesn't look like you can 'a la carte' FoxNews though from them for any price, so anyone wanting just FNC and a few basics, has to pay $450 per year to DishNetwork, with most of that money going to Ted Turner and Hillary's personal piggy-bank: Viacom.

18 posted on 04/10/2003 8:28:20 PM PDT by Future Useless Eater (Freedom_Loving_Engineer)
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