I wonder how long he worked to come up with that stupid source for an acronym.
Probably something like the "Dilbert mission statement generator". BTW, if you haven't checked that out, it's a hoot. Looks just like the bs "mission statments" much in favor by the current crop of MBAs. OT, but that crap should read: "... to sell as many t-shirts, lunch-boxes, action figures..."