Bud Light may lose 18% of grocery store shelf space after Dylan Mulvaney boycott

NY post ^ | 28th March 2024 | Ariel Zilber

[Cronos]

Grocery stores that stock Bud Light are planning to shrink the shelf space allotted to the nation’s formerly top-selling beer — by nearly 20% in some parts of the country — after sales tanked following a boycott over its advertising partnership with trans influencer Dylan Mulvaney.

The Anheuser-Busch brand — which was knocked off its perch this year by Modello after more than two decades at the top — will be squeezed out as store managers rearrange the alcoholic beverages section to give more precious real estate to better-selling beers, according to Bloomberg News.

“Anheuser-Busch’s beers will lose a range of about 10% to 15% of their space nationally as resets start,” Jesse Ferber, chief strategy officer for Columbia Distributing, which works with retailers such as Walmart and Target in the Pacific Northwest, told Bloomberg News.

...Ferber said that while the final numbers won’t be known until May or June, he estimates that stores in certain regions of the country could downgrade Bud Light’s shelf space by as much as 18% while in other areas it could be as low as 5%.

Molson Coors Brewing Co, whose stable of brands includes Coors Light, Miller Lite and Coors Banquet, expects to see an increase of shelf space of more than 10%.

Anheuser-Busch spokesperson told Bloomberg News that the company anticipates “small shifts across brands” when it comes to shelf space.

The spokesperson said that Bud Light and Michelob Ultra, another Anheuser-Busch beer, are “the top two share-of-space brands in the beer industry.”

The ensuing boycott has cost the parent company more than $1 billion in lost sales, according to estimates.

[Seaplaner]

Interesting comment, my FRiend.

Since Gillette (an admired company from my youth) chose to scold and offend us normal men with their creepy-sex preaching commercials, I've gone out of my way to find alternatives (all excellent, btw).

We have so many excellent alternatives to the weird-wokes (the Gillettes and by extension, the Procter and Gambles, Anheuser Busches, Disneys, Ben and Jerry's, and so many others.

[MikelTackNailer]

I’ve noticed some stores in Middle Tennessee have quit selling beer altogether. Don’t know if that’s from un-profitability or the corrupt “Beer Board” raising their extortion rates too high.