I’m in 100% agreement, after being a large retail Garden Center & Nursery/ Landscape Contracting business leader in the Horticultural Industry, for the past 23yrs, until I retired.
My business carried rare, unusual and hard-to-find plant material, so the prices were high for entry into that realm of material. But prices were always fair, based upon the market.
“based upon the market.”
I never used that. I always used my cost plus a low margin no matter what the overall market did. I undercut the market substantially. Because of this my customers stayed loyal while competitors went out of business around me.
Helped me survive through Carter, Clinton, Obama, and now Biden so far. :)