Bud's steep drop in market share is disastrous because the decline is sales is going to result in retailers cutting down on the shelf space for Bud products and re allocating that lost space to competitors
AB will have a very difficult time clawing back the lost space from their competitors once they have lost it.
“Retail competition is vicious...”
That is rule #1 that every retail product advertising department knows.....except for ENBEV AB......AND they more than likely could have even saved the brand after this monumental PR blunder but nooooo, They had to stick by their woke ideology.....well, they made their bed.....let ‘em lie in it.
A hard lesson they are now learning, and I suspect others are recalculating how they will proceed in the future.