Used to be, airline CEOs paid attention to such things. Former chairman of American gave up his seat on a flight to accommodate me. Delta CEO was known to greet passengers on flights.
I told him, quite confidentially, that Daddy had told us ALWAYS to fly Delta, because Eastern had lost their baggage on their honeymoon! He was very amused, and gave me a little gold pin off his label - a tiny DC-7.
It was C.E. Woolman, the founder and President of Delta.