Posted on 06/20/2023 11:39:17 AM PDT by 11th_VA
Bud Light off-premise sales have continued to see sustained contractions compared to the same time last year, as the beer brand suffers its worst decline in year-on-year volumes since its brief partnership with transgender influencer Dylan Mulvaney brought on calls for boycott.
The latest tracking figures by Nielsen IQ, provided to Newsweek by Bump Williams Consulting, show that in the week ending June 10, Bud Light sales volume—the number of units of beer sold—was 30.3 percent lower than in the same week in 2022, the largest such drop since the week ending April 1.
However, Dave Williams, vice president for analytics and insights at Bump Williams Consulting, cautioned that Bud Light's sales earlier in the year still made it the top brand in America in both retail revenue and volumes, despite a strong showing from competitor labels...
(Excerpt) Read more at newsweek.com ...
Nothing a few horse commercials can’t fix.
Still not a boycott. It’s a shift. Bud Light can do nothing to change it that is why it is not a boycott.
“Down 30 Percent”. YOY
Maybe that was the goal all along. Destroy a symbol of toxic masculinity and American traditions.
Nobody likes that cheap rat piss anyway.
Stores are half stocking bud light on shelves so it looks like it’s being bought so maybe people feel more comfortable buying it. Interesting little retail psychology.
It's not a boycott. We don't want anything from them. Not apologies, changes in ad content, labels, endorsements, outreach, not anything.
It's like A-B never even happened
(and we have such excellent and non-offensive alternatives.)
When they feel the REAL crunch, the Economic downtown, they will REALLY scream.
Funny how “Bud Lite” has become another way of saying “gay.”
I was in a store and some guy sneezed with a strange sound and one of his co-workers said “what kind of sneeze was that? You need to quit drinking Bud Lite.”
It just wasn’t that great of a taste.
Somebody is going to get a good deal on some Clydesdale horses.
So many people were disgusted by the way this was handled by Anheuser-Busch that they found another brand to switch to.
There are plenty of watered down, weak "light" beers to choose from in the U.S. marketplace. People chose Bud Light out of habit and familiarity, just like people might order Domino's pizza out of habit and familiarity.
Had Anheuser-Busch immediately reacted to the situation by attributing it to a rogue marketing VP and given some type of apology, this would likely have blown over within 24 hours.
Now the damage to the brand is done and it may well be permanent.
Who or what is “BudLight?”
Exact, Miller lite sales are up 25% ever since Bud has tanked.
I reiterate what I have said on every thread on this topic. It’s not really a boycott. By some yes. But mostly it is just that people’s self-image is associated with brands they use - the beer they drink, the cigarettes they (used to) smoke, the jeans they wear, the sneakers (Nike or Addidas etc) and when the brand alters their own image, it changes the consumer’s self-perception so they change with it. Not so much to do with Mulvaney but the way the Bud consumer’s view themselves.
That said, everywhere I have gone whereever I see Bud Light cases piled high, I also see right next to them a huge pile of Modelo Especial. InBev owns at least 95% of Modelo and I think they may even have the distribution rights for it (I looked it up but the structure of the deal is a bit confusing). Modelo is now the #1 brand in the USA, mostly due to Bud Light dropping off but partly, probably, due to smart thinking by the Bud Distributors to put a big stack of their other top ranking brand right next to Bud Light. So while Bud Light the brand may have taken a big hit, whether AB is actually losing a lot of revenues is a different question. They may be making a lot of the lost Bud revenues up through Modelo. Which is definitely more expensive now, but I think it was always a little more expensive than Bud Light even before this brew-haha.
>> Maybe that was the goal all along. Destroy a symbol of toxic masculinity and American traditions. <<
No, Wormtongue, they didn’t seek to destroy a symbol of toxic masculinity; they only undervalued it fiscally. They didn’t want to lose billions of dollars.
The FALL IS FEEDING ON ITSELF and slowly growing. I imagine AB is thinking ‘WTH were we thinking’.
Correct. Not really a boycott. A shift in consumer behavior due to perceptions real or imagined.
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