Posted on 05/04/2023 9:36:05 AM PDT by Red Badger
One of the iron rules of wokeism that corporations and CEOs have absorbed is this: You never turn your back on the LGBTQ. No matter the backlash, no matter the criticism, if you embrace a transgender influencer or gay advocate or someone similar, you have to stick with them no matter what they throw at you. It's just part of the game now.
So this is really quite incredible, and underscores the success of the Bud Light boycott:
Anheuser-Busch CEO Michel Doukeris addressed the Bud Light controversy on an earnings call with investors Thursday, downplaying the brand's partnership with transgender influencer Dylan Mulvaney that prompted a boycott from conservatives. ...
"We need to clarify the facts that this was one camp, one influencer, one post and not a campaign," Doukeris said.
Dude is down on his knees like:
So why is he doing this? Why is this guy violating one of the basic principles of woke corporate management in the 21st century? Why would he do such an insanely risky thing?
Well, need I remind you that his company is absolutely and completely hemorrhaging money right now:
Sales are down over 25%. That kind of collapse is just catastrophic, especially for the highly competitive, low-margin beer industry.
Moreover, in this one specific instance, there's little reason for him to try and cozy up to the transgender lobby. Dylan Mulvaney is creepy. He's a weird, obviously unwell dude. He's (hopefully) got people in his life who love and care about him, but the only people with any professional allegiance to him at this point are his doctors and Drew Barrymore. Nobody wants to stand by him.
So yes, Bud Light is running for the hills on this. You can't blame them. And you can pretty well hear the jaw-clenched, grim, joyless resolve in Doukeris's voice:
"We believe we have the experience, the resources and the partners to manage this. And our four-year growth outlook is unchanged," Doukeris said.
Good luck, Bud Light. You will need it, cuz I'm still not drinking your beer.
Too late.
Sorry. The rainbow flag has already been put on display. So sad too bad your dad!
In the words of one Zero Hedge commentator:
“They have awakened a sleeping giant.”
The peons are just sick and tired of being sick and tired—and AB is going to learn that lesson the hard way.
Yes, let the bus run over Dylan!
Yep.
No heterosexual male will ever drink Bud Light again.
Too late. No refunds. Save some bottles and cans to put in the alcoholic beverage museum next to the Zima.
Almost makes me wanna start drinking beer again just so I can boycott ‘em.......almost 😏
Their new woke leaders have destroyed a great American beer.
It sounds like no one is believing the official explanation.
Explanation released yesterday was that this was not officially part of a marketing campaign. They sent one can of beer to one YouTube influencer, and it was not meant to be a marketing campaign and it was not meant to be any sort of statement about transgender people.
And officially, they said that some outside marketing firm actually performed this action, and that Anheuser-Busch management had no knowledge of, and no approval of doing anything , relating to Dylan Mulvaney.
Officially that is what they said. I wonder how many people really believe that official explanation. I wonder how many people in Management in Anheuser-Busch, actually believe what they’re telling the public.
You can put Fox Lite News next them.
Lately, there has been a really bad trend going on. Bad, as in piss poor decision making bad.
That is the trend of doubling down on critical errors.
These so called executives will not admit error. Instead they just tell incrementally smaller lies until they find one that people will buy.
The same thing is going on with the politicians.
The only way to end this is to refuse to accept it.
See my tagline for clarification.
They lost everybody.
The straight cheap beer crowd and the LGBTQ cheap beer crowd.
The globalists got the pope, thought they could take over cheep beer.
AB CEO on down is like, “we did what you told us to?”. You can’t fire us, so extended paid vacations for all it is.
In my local grocery store last night was a huge stack of ABV
products. Bud Light was $20 for a 30 pack. All the “Mexican” beers were stacked up for Cinco De Mayo tomorrow.
I bought a 12 pack of Dos Equis Amber $12.99
They skated - this is last quarter’s results.
For those who don’t know, these investor calls are make-or-break deals for corporate execs. Just go to Yahoo Finance and look at “Largest Holders” and you’ll see the same institutions holding the largest blocks of stocks in all the top corporations - for BUD it’s Dodge and Cox stock fund, Mfgrs Life Insurance Col, Fisher Asset Mgt....Royal Bank of Canada, Morgan Stanley, John Hancock, Fidelity...etc ad nauseum.
So you can bet when the chief analyst for Dodge and Cox which owns 25 million shares of BUD asks a question or expresses a concern, the CEO of AB Inbev pays close attention. What these investors do will not only determine the size of next years bonus, but whether or not he is there to collect it.
All that said - BUD dodged a bullet because the Queer Beer promotion started on April 1, the day after the quarter closed, so everything reported in this call is old news from last quarter. Let’s see whether he’s able to sail through with a one-liner in another 3 months. So far the Bud Light controversy has not had an impact on yearly expectations. If that changes and they are forced to revise guidance downward, you can be assured there will be fop sweat by the case load in the executive suite.
If it were true, it basically says that the AB/InBev corporate suits are incompetent at doing their jobs if NO ONE knew anything about it.....................
Face it all lite pilsners are piss. They give all real pilsners a bad rep.
They chose the wrong battle. It takes no effort to never drink Bud Light. They, on the other hand, need every customer they can get. They’re playing on hard mode.
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