Amory Lovins — RMI founder
wrote “Natural Capitalism”
from book review by Green Goundswell
The book defines natural capital as water, minerals, oil, trees, fish, soil, etc. It discusses the impact of our current system of industrial capitalism on people and the environment and provides a compelling alternative.
right...no conflict of interest there.
Industrial capitalism is soooo yesterday.
That is the real name of the founder? Is it bi-, gay, or something?