The mentality of the corporate executive who thinks it might be a great idea to associate the brand with wokeness in some ways is analogous to World War II when consumer brands like Camel cigarettes wrapped themselves in the American flag and depicting servicemen in uniform in their print advertising. The idea was to associate the Camel brand with the war effort with which most Americans were on board. The woke capitalist of 2021 makes a mistake, though, in thinking that the population is as uniformly on board with the left’s systemic racism narratives as the public was with the war effort in the 1940s. Many of these executives live in an elitist bubble, though, and have little exposure to people who reject the conventional wisdom of the liberal elite.
The black know-nothing Cokeman who made the blunder has already been reassigned.
Yet, top Cokers need to feel the pain and take the blame for their unthinking knee-jerk reaction to wokeism.