Woke capitalism is so asinine. Conservatives drink sodas too. They probably even drink more sodas than liberals who are all hot and bothered about the health effects of sugary drinks (while they ignore the negative externalities of their own favorite vices like cannabis).
It just seems like if you produce product-X...your concern is to ensure people consume product-X and don’t imagine your company as a political or religious ‘device’.
It’s almost like people having this image of a cult now existing and expecting their consumers to fall into the cult.
I bought my first Pepsi Cola in a store a couple weeks back. Not because I like Pepsi, or because I drink much soda-pop, but just to let Coca Cola know that I tried being less White, and it is just going to be way easier for me to switch my brand of Cola.