They just couldn't help themselves.
Selling out for the Almighty Dollar.
I was watching a PGA tournament after George Floyd's martyrdom. The leader during the 2nd or 3rd round was a black guy named Harold Varner III. The announcer (Jim Nance?) kept trying to get Harold to comment on Floyd's death and to say how it affected him. Harold didn't seem to be affected at all and was obviously getting tired of being singled out as "the black guy" whose opinion everybody wanted.