Reversals are the worst PR move. They managed to piss off all sides.
They claim there was no reversal. Misleading headline?
A few weeks ago, an online petition was launched calling on us to “remove racist packaging from [our] products.” Following were inaccurate reports that the petition prompted us to take action. We want to be clear: we disagree that any of these labels are racist. We do not make decisions based on petitions.
FWIW.