The SEO person. SEO=Search Engine Optimization aka knowing what gets clicks. It's depressing writing for the search engines. It's like being in the movie, Idiocracy. Article titles with a number in them are 23% more likely to get clicks. "Here's 5 things you need to know about blah blah." "you need" is an action phrase which also helps. Then you have the usual attention grabbing words like BOMBSHELL, BOOM, Destroyed, Wrecked etc etc. What makes it depressing is realizing that much of the population has the intelligence and/or maturity level of a 9th grader. Like the arena scene at the end of Idiocracy where the adult crowd acts like 3rd graders.
Add to that the fact that writers know that some, if not many, people are immediately drawn to what they want to hea. People want to hear that Nadler got destroyed, but he didn't He's still there and just as nasty if before, if not worse. Barr may have given him pause, but he certainly didn't destroy him.