their hiring and firing are most likely done by the HR department which is most likely staffed by majority minorities.
in some companies there is a a targeted hiring process to recruit from historically black colleges, partnering with the urban league etc.
no doubt the people staffing the "d&i" (ever notice that could be pronounced as die") offices have backgrounds in the "social justice" majors or are heavily into "intersectional social justice".
I seriously doubt the ceos really understand the snakes they've brought into the company.
I think the CEOs have been taken hostage by the D&I depts and feel painted into a corner - what a racket this is. And as you said, most CEOs have probably not had the time time to research BLM, it just sounds good on paper.
Obviously the Goya CEO is onto their scam.
Those fake departments and their fake staff are just tokens to keep lawsuits at bay; I don’t believe they have much control over hiring (though they keep tabs on it). If I hire staff, I’ll determine the best candidate - or my boss would; in either case, the decision will be based solely on which would do the work best (it is a small staff, without room for unproductive “fat”).
That is probably why we don’t have these positions/departments.