I’ll guarantee you that Dan Snyder is looking at this strictly from a net revenue standpoint. If he changed the name, what would it mean to the short vs. long term income stream and net franchise worth? If he agrees, he’ll squeeze a lot of blood out of the NFL front office to do it. That’s what Snyder is: a businessman, and the Redskins are a business. Or in his case, some poor litle rich kid’s lifelong fantasy toy, and his meddlings in how it works has made it into the laughing stock it is today. And the greedy SOB will make he fans ultimately pay for it at the ticket booth. If he’s the fan he says he is, he’ll tell Goodell to go pound sand and weather out the consequences. In a few years, the SJW mob will be looking for another piece of skin, anyway.
Take a page from Rock and Roll, The Team Formerly Known As The Redskins